Psychology of Colours

While looking into personal branding, I wanted to study the psychology of colours to see which tons and colours would be best to use in my designs. By choosing the colours carefully, I will be able to subtly influence the viewers subconscious.

The colour BLUE is well known as a trustable, dependable and committed colour. This is because it represents things which are constant in our lives such as the sky and the ocean. However, some shades of blue, particularly the overuse of blue can be seen as cold and uncaring.

The colour YELLOW is conveyed as optimistic, enlightening and happy. Some shades of golden yellow convey and promise of a positive future. This colour will instill optimism and energy, as well as a encouraging creative thoughts.

The colour GREEN acts as the ideal backdrop in any design as we are used to seeing it everywhere. Natural greens are seen as tranquil and refreshing. However, green can also be associated with illness and government, which give off negative emotions.

The colour ORANGE is perceived as a "love it" or "hate it" colour. Certain shades of orange can generate a sense of warmth and energy.

The colour PURPLE has very mystic and royal qualities. It is often liked by creative or eccentric people. Purple conveys a sense of wisdom, wealth and spirituality. This colour often represents adolescent girls.

The colour BLACK is seen as authoritative and powerful because black can evoke strong emotions. Can make an item or design look more sophisticated. This colour can bring on a sense of potential and possibility.

The colour WHITE is perceived as pure, clean and neutral. This colour aids happiness and security. It also evoke clear thoughts and mental clarity.

The colour BROWN can reflect stability and reliability. It is the colour of our earth so it is associated with all things natural and organic. It gives a person the feeling of wholeness.

The colour GREY can be associated with loss or depression. However, it is mainly timeless, practical and solid.

The colour PINK essentially associated with light red and is seen as the colour of love and romance. It can have a calming effect on a person. It can make a person passive and less energetic.

Personal Branding - Logo

After drawing some very bad drawings of logos, I picked my favourite design which is shown below. I Think this logo greatly represents me because I have a big passion for butterflies and it also shows my initials. The "R" is shown backwards to create an incomplete butterfly - This shows I still have lots to learn and still need time to grow.














After picking this design I decided to draw some slightly better drawings around this idea. I really like the first design as it is simple and can be used on websites and will not need much ink when printing.

Personal Branding

Knowing it will be very difficult to find a job after I have left University, I need to make sure I have strong personal branding to make sure I get noticed. Not only am I tyring to get the best grades at university to find a good job but I am also competing with many other students to get a job. In order to get noticed and look impressive I need to work on my personal branding to make sure people recognise who I am.

I started looking into designs for a personal logo. I wanted to explore different patterns and colours using my name and what I do.

I started by looking into the design of the logo. I didn't just want my name to be displayed in fancy font, I want the logo to be a metaphor for who I am and what I like. I started by drawing some designs shown below.

Posters

Research Continued

While in the town in Uckfield I visited a small village called Lewes which is known to have many antique and unique shops. They were very amazing and sol some pretty unusual things. The shops were laid out in a very peculiar way because it looked like an old museum or someones house from the 1990's. Some of the pictures of these antique shops are shown below.

Some Ideas and Research

Over the weekend I took a trip to Lewes and Uckfield in Sussex. I stayed in an old manor house called Pilgrim Hall. During my stay, I was inspired by many patterns, textures, materials, exhibitions, layouts and shops. I took many pictures everywhere I went to document things I saw and inspired me to create my own ideas and projects. Just a few of the main pictures I took are shown below:















The pictures shown above show a small exhibition which I found based on landscape photography and the photographer was Jonathan Close. This was a very basic exhibition but it had a running theme and looked effective.

The picture below shows some more of the features in and around the manor house that I stayed in. The ceilings had some amazing textures and patterns throughout the building. The chandeliers in the main hallway looked beautiful as well. I loved the glass and reflection of the lights.




















The pictures below some more of the features in and around the building which I thought were quite inspiring. The picture of the left shows an old wooden swing which I found in the deserted gardens surrounding the building. It looked like it holds many memories. The picture on the right shows the grand fireplace in the main hallway which was often lit for warmth. I liked the features around the fireplace as they were all original wooden features and carvings.

















The whole building was full of old wooden carvings which I found very interesting. The two pictures shown below show two pieces of furniture in the house which were made out of wooden carvings. The picture on the left was a small round table which did have a layer of glass over the top of it. I took the glass off to take this picture. The picture on the right shows an old fashioned cabinet with wooden carvings.